Artificial Intelligence (AI) already affects writers and the publishing industry. However, the recent release of ChatGPT threatens authors’ livelihoods on a whole new level. In a Publisher’s Weekly opinion piece, electronics publisher Thad McElroy calls the recent innovations in AI a “game changer.” He believes “every function in trade book publishing today can be automated with the help of generative AI.” And if this assertion is true, “the trade book publishing industry as we know it will soon be obsolete. We will need to move on.”
Death knells for the publishing industry have sounded before. Remember word processors, automated printing, and “Print Is Dead”? McElroy does, and other writer/publishers seem to agree with him. For example, Dave Chesson at Kindlepreneur gmailed that the cost for Amazon’s print-on-demand service is schedeuled to increase on June 20th. This decision affects writers and publishers alike. If the industry’s need to move on is real, the question becomes “To What?”
Alternatives
To thwart the apocalypse before it happens, McElroy offers a nuanced analysis of the problem with a pragmatic solution. Since AI promises to take over all the production aspects of publishing, it’s best for everyone involved to accept that fact and discover the opportunities ChatGPT and its kindred programs provide. In terms of the book-production process, for example, McElroy equates the current situation to 1988 when publishers linked the MacIntosh computer to the Linotype printer. Dramatic increases in output resulted in exchange for increased editorial errors and mediocre page design. But readers accepted this “good enough” product quality in exchange for easier access and wider availability of resources.
Acceptable Quid Pro Quo?
Whether this exchange was equitable remains debatable. For his part, McElroy 
itemizes the opportunities AI offers in terms of acquisitiion, production, and marketing. In his view, AI could depose Amazon, the over-charging, 800-pound gorilla in the publishing industry. While independent publishers like him might welcome the overthrow of their competition, individual entrepreneurs, writers, and artists could find themselves shoved further down down the publicity and marketing chain. McElroy’s analysis is astute, but relies heavily on his approach of book publishing being an information-dispensing industry.
Making a Choice
For authors, particularly fiction writers, the question boils down to what inspired them to become writers in the first place? Was their decision based on the promise of fame and fortune? Or because they needed to express themselves, to write something no one had ever said or thought before? Was their choice inspired by images carefully crafted on the page or by graphs and equations neatly presented on an I-pad?
As individuals, people respond to differIent stimuli differently. George Bernard Shaw once claimed “It is the mark of the truly intelligent person to be moved by statistics.” Most of us, however, are not so swayed nor sympathetic to their impact. To impel action, people need the emotional stimulus that well-honed words on the page provide. Most of us, writers and readers included, remember a favorite book or story that stimulated our imaginations, one that prompted us to write something as good, as beautiful, as true.
A Personal Note
For me, that story was Walter Farley‘s The Black Stallion. In its honor I created a cover
binder for my proposed work, Black Phantom. The binder remained empty for years, however, because I had no access to horses of any kind. Finally, when the chance to ride one did happen, I clung to the saddle horn for all I was worth while the horse galloped back to its stall for a fresh bucket of oats. However, the action, the adventure, the thrill of that incident stayed with me. Like Farley’s narrative of a boy’s enduring love for his horse, these qualities inspired the path I’ve chosen these many decades later.
This is not to say others of a more analytical bent cannot be inspired by facts and figures derived out of the multiverse of mental calculations. One of my favorite scientific authors, Carl Sagan, was at home in the professional realms of astrophysics and education. His respect for science and logical thinking came through in every book he wrote. But, his passion did, too. In his most popular book, Cosmos, Sagan’s awe for the universe and its mysteries flies off every page, stimulating and resonating his audience with its own.
The Decision
For these individuals and the people inspired by them, “good enough” is not acceptable. Publishing information remains limited to the quality and accuracy of its sources. The 1960s adage, “Garbage In, Garbage Out” (GIGO), still holds true. Currently, Chatbot writing, no matter how proficient or well-supported, cannot be as affective as human writing because it has no soul, no sense of self to be inspired by directed words on a page. To be certain, it can define the word “metaphor” and provide examples of one, but it can’t deliver one that moves human readers because it has no feelings of its own to be moved.
The reading public already drowns at the firehose of information provided by the predecessors of artificial intelligence. Do they wish to be inundated by the information tsunami that ChatGPT threatens to unleash? Probably not. Yet, the answers to such questions remain to be answered. As participants in the publishing world, everyone must decide which choice will insure our survival. As with so many other issues in this uncertain world, make your best informed decision, then wait and see.
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