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Five Tips for Power Panelists

One fantasy convention down and another to go (Multiverse in Atlanta, Oct. 20-22)! As another part of an informal series on authorship and writing hacks, here are five tips for power panelists that make panels work for them and their audiences.

1. Be Prepared

Five Tips for Power PanelistsThis one seems obvious, but involves more than mere familiarity with the subject. Too often, fantasy writers view a topic through their individual lens.  That can be illustrative, but such a narrow focus may not apply to all varieties of fantasy or science fiction. Power panelists realize the differences between writing low or high fantasy, for example, or young adult and middle-grade, are quite distinctive and engender differing perspectives on the nature and focus of writing fiction for their audiences.

How to address this? Acquire some familiarity with the work of your fellow panel members breeds respect and cooperation in your discussions. Cultivate some knowledge of your fellow panelists’ perspectives by checking out their website or emailing them for their opinions before the event.

BTW, being on time and staying on topic helps, too!

2. Consider Your Audience

Five Tips for Power PanelistsThis tip elaborates on what appears above. Just as writers slant their stories to the values, interests, and expectations of their readerships, power panelists direct their responses toward the topic at hand with their audience in mind. Does it consist primarily of writers or academics? Or is it composed primarily of readers and fantasy fans?

In most instances, it combines both. Therefore, power panelists keep their participation in the discussion on a level available to everyone. Don’t delve into fantasy trivia or writing esoterica unless the audience indicates they wish to pursue the topic more deeply. Most importantly, power panelists aren’t condescending to them or their fellow panelists.

3. Encourage Audience Participation

Five Tips for Power PanelistsFor some panel members, this tip may contradict the concept of a panel discussion, i.e. a discussion among the members of a panel. Regardless of that, some of the best discussions I’ve witnessed resulted from questions or observations contributed by the audience. If a topic is provocative enough in itself, or if the panel discussion of it is sufficiently free-flowing and involving, such discussion conduces a dialog between the panel and its listeners. Not only does such involvement measure a power panelist and a panel’s success as entertainers, it liberates creative ideas panel members may never have considered.

4. Set Limits to the Discussion

Five Tips for Power PanelistsThis point may be in the convention guidelines, but it bears repeating. Power panelists respect the ideas and beliefs of all participants, panelists and audience members alike. To facilitate that respect, the moderator should lay out the ground rules before the start of discussion. Most often, that means reigning in those individuals whose enthusiasm for a particular topic overwhelms their inhibitions and consideration for others.

One method to establish control: agree upon an absurb or nonthreatening safe word like “sandwich” at the beginning of the discussion.  tactfully subdues an overzealous panelist or audience member who overextends his or her say on the topic under discussion.

5. Keep Things Short and Simple

This last tip harkens back to the first. Kristen Arnold of “Panelist Do’s and Don’ts” recommends introducing yourself in two or three sentences. She advises to “Be ready to support your points with concrete examples and crisp, concise stories that humanize your message and drive it home.” Easier said than done, but striving for brevity this way enables power panelists to set the conversational tone and identifies themas someone whose contributions are worth a listen or writing them down!

Summing It Up

Serving on a panel or being a moderator can be a tricky thing. Power panelists know having a discussion with people they meet just before taking their seat at the podium can be nerve-wracking. Such unfamiliarity makes having a natural and free-flowing discussion difficult, much less informative or entertaining. However, following these five tips should make involvement in such discussions an enjoyable and rewarding experience.

What are some power tips you employ when you are a panel member? Have you witnessed or participated in some panels where these tips failed or backfired? Tell us in the Comments section below.

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Rule of Seven Hack for Authors

Rule of Seven in Marketing
Rule of Seven Hack for Authors to Reach Target Market

One of the new concepts discussed at the  2023 Imaginarium Convention this past July was how the Rule of Seven affects promoting author fiction. Originally coined by American movie moguls in the 1930s, the concept states that potential customers, i.e. theater-goers, must see or hear about a film at least seven times before commiting to watch it. While this rule-of-thumb may have worked back then, does it still hold true for marketing in the digital age? If so, how does it work for authors?

Then And Now

Drawing public attention to a new Ruitem or service was more difficult in the 1930s. Fewer advertising outlets existed, and promotional techniques were less sophisticated. Radio, newspapers, and magazines acted as the prime purveyors of information and promotion. Consequently, movie studios flooded the few media outlets available with theatrical movie previews and stories about the stars in those movies in magazines such as Star and the Hollywood Reporter.  Such activities still go on today with promotional budgets far beyond the cost of creating 1930s films devoted to alerting and (for the most expensive films) deluging the movie-going public with information about the latest cinematic releases.

Paradigm Shift
Rule of Seven Hack for Authors

However, today’s fiction-readers receive information about new and favorite writers from a firehose of media outlets. Advertising and promotions inundate them to such an extent that repeated exposures to the same message or brand may have a counter-productive effect. Research from the University of Sussex suggests that “being presented with the same message over and again could actually do more damage than good.” In short, people tune out.

An Antidote

Rule of Seven Remedy
Remedy–Rule of Seven Hack for Authors

Rather than continue to hammer the promotional message to an increasingly resistant buying public, the answer may lie in less repetition and more diversity. Results from that same study indicate repeating a strong promotional message may be counter-productive. As a result, the target audience becomes saturated with the message and “they gravitate toward novelty.”

But not just to anything new or different. People enjoy a blend of the new with the familiar. Repeated exposure to the new product or service remains key so long as it is interlaced with more customary concepts and ideas.  As the researchers concluded, “What appears to be key is variety.”

Importance of Branding

Of course, The Walt Disney Company (Disney) has millions of dollars to flood the media with their variety of products. Most authors, including myself, have little or none. Yet authors can take a page out of the Disney playbook and hone it to scale. Disney’s theme parks and merchandise still serve to promote its movies and cartoons, the bedrock of Disney’s various enterprises.

Branding to Sell Your Novels
Branding as Applied to Rule of Seven Hack for Authors

Authors and writers can do the same. They may not have the resources or exposure of the Disney Corporation, but even its founder started out with pen and paper and an idea from which he sought to tell stories. Fiction writers have their own ideas and imagination to draw upon. And unlike the writers and artists for Disney, they can intersperse the promotions for their books and stories with narratives of their own unique experiences–promotional branding in written form. In fact, such product promotions may be stronger on an individual level because they can take a more personal and familiar approach.

What It All Means

Promoting one’s fictional works in the information age needn’t be as daunting as it first appears. The Rule of Seven still applies. Yet applying that rule must ssume a different form. Due to the multitude of advertising outlets and competitors, authors, particularly fiction writers, must know their brand and the audience(s) to which their brand appeals. More important than appearing on a dozen social media platforms like Facebook or Tik-Tok, they must develop their brand. Why? Because their books are projections of who and what they are as artists. And knowing that, hacking deep inside themselves, they can project their ideas through personal interactions with readerships (and buyers) receptive to who they are and what they have to sell.

What do you think? Let us know in the Leave a Reply section below.

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AI Threatens Publishers & Writers

AI in Book PublishingArtificial Intelligence (AI) already affects writers and the publishing industry. However, the recent release of ChatGPT threatens authors’ livelihoods on a whole new level.  In a Publisher’s Weekly opinion piece, electronics publisher Thad McElroy calls the recent innovations in AI a “game changer.” He believes “every function in trade book publishing today can be automated with the help of generative AI.” And if this assertion is true, “the trade book publishing industry as we know it will soon be obsolete. We will need to move on.”

Death knells for the publishing industry have sounded before. Remember word processors, automated printing, and “Print Is Dead”?  McElroy does, and other writer/publishers seem to agree with him. For example, Dave Chesson at Kindlepreneur gmailed that the cost for Amazon’s print-on-demand service is schedeuled  to increase on June 20th. This decision affects writers and publishers alike. If the industry’s need to move  on is real, the question becomes “To What?”

Alternatives

To thwart the apocalypse before it happens, McElroy offers a nuanced analysis of the problem with a pragmatic solution. Since AI promises to take over all the production aspects of publishing, it’s best for everyone involved to accept that fact and discover the opportunities ChatGPT and its kindred programs provide. In terms of the book-production process, for example, McElroy equates the current situation to 1988 when publishers linked the MacIntosh computer to the Linotype printer.  Dramatic increases in output resulted in exchange for increased editorial errors and mediocre page design. But readers accepted this “good enough” product quality in exchange for easier access and wider availability of resources.

Acceptable Quid Pro Quo?

Whether this exchange was equitable remains debatable. For his part, McElroy Definition of Quid Pro Quo itemizes the opportunities AI offers in terms of acquisitiion, production, and marketing. In his view, AI could depose Amazon, the over-charging, 800-pound gorilla in the publishing industry. While independent publishers like him might welcome the overthrow of their competition, individual entrepreneurs, writers, and artists could find themselves shoved further down down the publicity and marketing chain.  McElroy’s  analysis is astute, but relies heavily on his approach of book publishing being an information-dispensing industry.

Making a Choice

For authors, particularly fiction writers, the question boils down to what inspired them to become writers in the first place? Was their decision based on the promise of fame and fortune? Or because they needed to express themselves, to write something no one had ever said or thought before? Was their choice inspired by images carefully crafted on the page or by graphs and equations neatly presented on an I-pad?

George Bernard Shaw in 1911As individuals, people respond to differIent stimuli differently. George Bernard Shaw once claimed “It is the mark of the truly intelligent person to be moved by statistics.” Most of us, however, are not so swayed nor sympathetic to their impact. To impel action, people need the emotional stimulus that well-honed words on the page provide. Most of us, writers and readers included, remember a favorite book or story that stimulated our imaginations, one that prompted us to write something as good, as beautiful, as true.

A Personal Note

For me, that story was Walter Farley‘s The Black Stallion. In its honor I created a coverThe Black Stallion binder for my proposed work, Black Phantom. The binder remained empty for years, however, because I had no access to horses of any kind. Finally, when the chance to ride one did happen, I clung to the saddle horn for all I was worth while the horse galloped back to its stall for a fresh bucket of oats. However, the action, the adventure, the thrill of that incident stayed with me. Like Farley’s narrative of a boy’s enduring love for his horse, these qualities inspired the path I’ve chosen these many decades later.

This is not to say others of a more analytical bent cannot be inspired by facts and figures derived out of the multiverse of mental calculations. One of my favorite scientific authors, Carl Sagan, was at home in the professional realms of astrophysics and education. His respect for science and logical thinking came through in every book he wrote. But, his  passion did, too. In his most popular book, Cosmos, Sagan’s awe for the universe and its mysteries flies off every page, stimulating and resonating his audience with its own.

The Decision

Pros & Cons of a DecisionFor these individuals and the people inspired by them, “good enough” is not acceptable.  Publishing information remains limited to the quality and accuracy of its sources. The 1960s adage, “Garbage In, Garbage Out” (GIGO), still holds true. Currently, Chatbot writing, no matter how proficient or well-supported, cannot be as affective as human writing because it has no soul, no sense of self to be inspired by directed words on a page. To be certain, it can define the word “metaphor” and provide examples of one, but it can’t deliver one that moves human readers because it has no feelings of its own to be moved.

The reading public already drowns at the firehose of information provided by the predecessors of artificial intelligence. Do they wish to be inundated by the information tsunami that ChatGPT threatens to unleash? Probably not. Yet, the answers to such questions remain to be answered. As participants in the publishing world, everyone must decide which choice will insure our survival. As with so many other issues in this uncertain world, make your best informed decision, then wait and see.

What do you think? Put your response in the Leave a Reply section below.

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How to Make Father Christmas into Santa Claus

Father & Mrs. Xmas

Like other cultural icons, Santa Claus wasn’t always the personification of Christmas familiar to most Americans. His genesis as a gift-giving philanthropist evolved out of the political wars that involved his British cultural predecessor, Father Christmas, and documented in their literature.

Medieval Times

During the English High Middle Ages, people combined the celebration of Christ’s birth with their pre-Christian midwinter traditions. What these traditions might have been “we have no details at all” accoring to historian Ronald Hutton. The  symbol of the traditions came later and reflected the changing social and political turmoil of the times.

First Embodiment

In the 15th and 16th centuries the concept of Christmas became associated with merry-making and drinking. In a carol written by Richard Smart, Rector of Plymtree, a line refers to “Sir Christmas” who announces Christ’s birth and encourages parishioners to :”Make good cheer and be right merry, / And sing with us now joyfully: Nowell, nowell.”

Around the same time a gentleman named John Goodman helped the populace of Norwich celebrate the holiday by riding a horse wrapped in tin faoil in a pageant as Father Christmas.

Development

From the humble beginnings cited above, certain aspects of this Christmas personification began to take shape, particularly his chaotic association with the Lord of Misrule. Much like the Merry Pranksters of the 1960s, this association fostered his confrontations with the social and polifical establishment. Some highlights from the literature of the period reflect this, such as:

  • In Thomas Nashe‘s play, Summer’s Last Will and Testament, a miserly Christmas character refuses to maintain his traditional role of keeping the feast.
  • Playwright Ben Jonson in his Christmas, A Masque depicts a sartorially outdated “Old Christmas” who protests the attempts to exclude him from the holiday celebrations in the Protestant church
  • The Puritans abolishment of the celebration of Christmas and other festivals for eight years prompted supporters of the royalists cause to celebrate Father Christmas as a symbol of “the good old days’ of feasting and good cheer.,”
  • The reestablishment of the monarchy prompted diearist Samuel Pepys to celebrate the return of Father Christmas in his ballad “Old Christmas Returnd.”

Deemphasis and Revival

Interest in the character dwindled after the restoration of the monarch for over a century until Scots poets, Sir Walter Scott, revived it in his poem “Marmarion” by tying the figure to his phrase “merry England” as part of Englans’s golden age from years past. Thomas Hervey embellished this association and Charles Dickens cemented Father Christmas’ stature in his book A Christmas Carol.

As Gift-Giver

As peoples’ roles within the family and society solidified during the Victorian era, Father Christmas’ role changed, too.  Cross-fertilization from American magazines helped transform Father Christmas from boozy celebrant to children’s gift-giver. With his role change his costume changed as well. A red stocking cap and trimmed, snow-white beard replaced the dingy green and unkempt party animal of yesteryear.

Total Transformation

The Coco-Cola Company’s Christmas advertising campaign completed Father Christamas’ morphing into Santa Claus. He became a jolly entrepreneur whose marketing strategy involved an isolated and secret monopolization of gift-giving magically accomplished during one frigid night in December.  Although Father Christmas remains a name more associated with British than American celebrations of the event, the British name is considered to have a socially superior cachet and therefore is preferred by certain advertisers.

What name do you prefer: Father Christmas or Santa Claus? Let us know in the Leave a Reply section below.

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Beware of Readers Who Want Only Free Books

Bounty of the Harvest

Thanksgiving is a time for celebrating the harvest. The resulting bounty in my case has been small since the publication of my new novel, Mission: Soul Sacrifice, occurred at mid-year. Consequently, opportunities to sell copies of it at art festivals and book fairs have been minimal (blame Covid-19 and price inflattion) or nonexistetn other than as free books.

Print Is Not Dead

For many years such downticks in the economic and social well-being of the country didn’t matter. Non-fiction books and novels still remained solid present choices and reliable stocking-stuffers for the holidays. And the demise of printed communication Marshall McLuhan predicted didn’t happen. Sixty years later, the number of books published each year continues to skyrocket. Their mutant forms–audio, digital, e-reader, etc.–underscore this assertion.

Supply and Demand

That is a major part of the sales problem, however. There is too much product. Even before digital and audio books made inroads into the paperback share of the book market, independent and traditionally-published authors gave away the sweat and blood of their labors. At my last major book fair, for example, readers strolled up and down the aisles toting a shopping bag (sometimes, two) filled to the brim with free copies.

Similar to the citizens of Venezuala who luxuriated in the unearned cash bestowed by the country’s vast oil reserves, American readers are used to free handouts at book fairs and writers conferences. Why pay the nominal asking price when a Kindle Prime subscription offers free copies from many notable and less-known authors? Meanwhile, the books of authors who don’t participate in the Kindle program are readily available (for free) at the next local book fair or writers conference.

Pump-Priming

What to do? For many authors the solution appears to follow recent political trends. Double down. Prime the pump. By aping the deficit-spending philosophies of the Franklin Roosevelt and Ronald Reagan presidencies, authors hope to stimulate reader purchases by advertising through reading program promoters such as Goodreads and BookBub. By giving away a small number of their books, writers hope to attract a percentage among those who didn’t win the chance of satisfying their desire by purchasing their books instead.

Free Books and Marketing

Will such ploys work? The jury’s still out. Past giveaways prompt anywhere from two to ten per cent of overall participants to purchase copies of the titles in which they had entered. In some instances, that led to hundreds of purchases by readers otherwise disinclined to do so. One caveat remains, however. The success of previous presidentail pump-priming efforts occurred during a depression and a recession. These are instances where not enough goods enter the marketplace. Book publishing, on the other hand, currently experiences a surfeit of product. Too many books chase smaller, fractionated readerships. As a result, readers can be very selective in their choices which perpetuates and institutionalizes giveaways in the marketing cycle.

What Happens Next?

On a personal level, the reading public’s opinion regarding the bounty of my writing labors comes to a head after Thanksgiving. On December 1st, the winners of my Goodreads giveaway will be chosen and announced. After sending out their copies, the names and addresses of those who purchased the book will be sent to my email address and I’ll fulfill whatever orders are sent my way. Whether that’s one, a couple, a dozen, or hundreds, I’ll let you know in my blog posts and upcoming issues of my newsletter.

What do you think will happen? Let me know in the Leave a Reply section below.

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Powerful Black Cats: Foes and Familiars Found in Fiction

Black cats have a dubious reputation associated with Halloween. They have been regarded as evil omens of sorcery for centuries, particularly as familiars and shape-shifting embodiments of witches.

Popular Fiction

Holding such a dubious distinction, it’s no wonder black cats have inspired and/or been the center of popular fiction during that time. We’re all familiar with the cartoon treachery of Sylvester or the magic adventures of Felix the Cat. Some of us may even recall Krazy Kat‘s unrequited comic book love for Ignatz, the brick-throwing mouse as well (Tom & Jerry fans take note).

Children and Young Adult Fiction

Black Cat Literature

But black cats appear in literary fiction, too. The covers shown alongside depict nine feline characters from children’s or young adult fiction chosen by Arapahoe Libraries. Dr. Seuss/Theordore Geisel‘s Cat in the Hat and the black cat in Coraline are perhaps the most famous, but Thackery Binx who appears in Hocus Pocus, and Salem Saberhagen, a former warlock who appears in Sabrina, the Teenage Witch have their followers, too.

Literary Fiction

Selene & Friend

On the adult side, Wikipedia identifies no less than six black cats which serve as “notable feline characters from notable literary works of fiction.” These include:

AlonzoT. S. Eliot — Old Possum’s Book of Practical Cats;

BehemothMikhail Bulgakov — The Master and the Margharita;

Black TomH.P. Lovecraft — The Rats in the Walls;

Kitsa Lynn Reed Banks — The Indian in the Cupboard;

Kitty Nick Bruel — Bad Kitty; Pluto — Edgar Allan Poe

PlutoEdgar Allan Poe — The Black Cat

A not-insignificant list.

Sylvester

So, this Halloween (or your next Read to Each Other night) while you’re waiting for the next band of the trick-or-treaters to knock on your door, try reading one of these stories to pass the time. Who knows? One of these shape-shifting felines might just creep into your imagination and stay there!

Do you have any other stories or suggestions to add? Let me know in the Leave a Reply section below.